Accelerating Commercial Transformation Benefits

Pricing programs / transformations can yield massive profit improvements- but there’s a catch:  they’re slow.  They often depend on new tools, new systems, and their adoption by the sales force.   We find there’s often a significant opportunity to accelerate pricing program benefits by being pragmatic:  understand how the sales team really works and which small changes to processes and tools can yield disproportionate benefits.  Listen to Dan Bleicher describe our approach: